Recruitment is not measured by the number of emails sent or applications approved. It is measured by relevant partners becoming active and producing incremental value.
Define the ideal partner
Use audience, geography, content relevance, promotional method and evidence of recent activity. A focused list outperforms a huge unqualified database.
Make outreach specific
Reference the publisher's content, explain why the brand fits and suggest a realistic first promotion. Generic invitations are easy to ignore.
Plan activation before approval
Prepare links, creative, product recommendations, commission details and a first campaign. The first fourteen days are critical.