Compliance is not simply a legal checkbox. Poor controls can move revenue to the wrong partner, increase acquisition costs and damage customer trust.
Watch paid-search behaviour
Monitor protected brand terms, misspellings, ad copy and destination URLs. Check activity across different locations and devices.
Validate voucher claims
Expired or invented codes can still capture attribution. Compare publisher claims with the offers actually available.
Keep evidence
Store timestamps, screenshots, URLs and programme terms so issues can be resolved consistently and fairly.